geezer cinema: the dig (simon stone, 2021)
what i watched

bruce, jeep, super bowl

Today, Jeep released their Super Bowl ad for 2021. It features Bruce Springsteen.

Bruce had never done an ad before this. It helps that he isn't hurting for money ... he hasn't had to pick up the extra dough. But now, something changed.

I think it's depressing that he did a commercial.

Nobody is perfect. If you look up to someone, you don't expect perfection, but it is good to feel as if that someone represents our better selves, even when they, like all of us, fuck up.
Call me naïve, but the fact that Bruce Springsteen did a Jeep commercial for the Super Bowl is extremely dispiriting.
 
He doesn't need the money, he doesn't need the exposure. It is rare, if ever, that he could be accused of selling out, which makes this all the more depressing.
 
I do not have much issue with what Bruce says in the commercial. I am uninterested in coming together with the middle, but that's not the problem. The problem is that the one artist who has held out against the use of his work as fodder for advertising has broken the faith. He has many outlets for his message, and there's not much new in what he says in the ad. I just really wish he hadn't decided to do it in a Jeep commercial.

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