the apotheosis of cute

The apotheosis of cute: my friend Annalee on Hello Kitty, the Peanuts of Mothra, and more. Rachel Bussel posted a link to the article to the Sleater-Kinney list because she liked the word "apotheosis." I'm going to give away the ending of the article:

I love the Sanrio store as much as the next Asian pop-obsessed chick, and I'll freely admit that I often wear a smooshie hat with a big smiley-faced ladybug on the front of it. We don't have to throw away all our Godzilla DVDs to be critical of the cute regime. Ultimately, the problem is not "cute," but how and when we use it. --- Annalee Newitz